What does “real time” mean? Why does real time data matter?

The housing market is more localized, fast moving, and volatile than ever. New institutional players, like iBuyers, move more quickly, incrementally, and proactively than traditional homebuyers. New players, technologies, and financing mechanisms alter local market dynamics in unpredictable ways.

Status quo residential real estate datasets and benchmarks are not designed to monitor live, in-the-moment market activity. Individuals and organizations who rely on lagged data for real estate decision-making are at a significant disadvantage. Parcl Labs believes anyone, anywhere deserves access to timely real estate insights to help inform important decisions, like buying a home.